As I sit here at my desk and type up this blog post, my mind is a whirlwind.
Last month (February), I booked up a huge portion of my season. Yep, in just one month. Actually, most of the bookings occurred in the 2nd and 3rd week. Social media, folks! Yes, I’ve had Facebook, Twitter and Instagram accounts for a while now and I’d post frequently, but I wasn’t properly leveraging those tools to generate new business. I was fortunate enough to speak with a professional social media manager (I’ll expand on her in an upcoming post) and I was inspired. The very next week after following some great advice, my viewership on Facebook doubled. Since that time, I’ve been posting regularly, making new contacts and yes, generating that much-desired new business.
Social media isn’t the reason I’m posting right now; well, it’s part of it. 2013 has already been fantastic to me, but I’m looking down the barrel of a life-changing year. I’ve made some promises to myself which I intend to keep. I will double my business this year. I will see more of my images published in the industry’s best publications. And I will start living the lifestyle I am so fond of capturing.
Yep, I’m undergoing a transformation this year. I’ve been working up to this point in time with little steps toward my goal but I actually really began this week. I’m working with Jennifer Van Barneveld, also known as Coach JVB. You might remember her from such photoshoots as “Best one ever”, “Hottest woman in the regional municipality of York” and “Don’t look now, but your HOT is showing”. Actually, she was featured in one of the images I submitted to this year’s Inside Fitness Hot & Fit 100 issue. She also penned a very informative article in that issue regarding allergies.
Jennifer is a personal trainer, group fitness instructor, diet coach, fitness & nutrition writer and a registered holistic nutritionist. When she’s not working with clients across the globe, she’s consulting for some of the biggest sports nutrition and fitness companies in the industry. She says “I teach my clients to get back to the basics with whole foods, calorie control and fitness. Everyone is unique and should be treated that way. While weight loss isn’t complicated, everyone has their own story and I create programs that support lifestyles from all backgrounds.” She’s an inspiration to me and a joy to work with! Interested? You can check out her website at http://www.jvbonline.ca and her Facebook page at http://www.facebook.com/CoachJVB
Now, I’m a realist. I know all too well the ups and downs of going through this kind of change, and believe me, I’m already hating the world. I just finished my breakfast meal and it’s not what I’ve grown accustomed to, but in the end, it’s worth it to me. Don’t get me wrong, there are some positives too. I’m looking forward to eating more fruit and vegetables, because I enjoy them and don’t eat them enough. I’m also looking forward to saving quite a bit of cash due to my terminated relationship with the fast food industry.
If you wanted to hear me rant about the most difficult task in my new lifestyle, I’d tell you that it revolves around drinking water. I’ve never, ever, been a water drinker. I grew up on fruit juice and soda and have been reaching for those beverages all my life. Looking back on my 38 years I can tell you with confidence that before this change, I might have consumed a total of no more than 100 glasses of water. I’m talking just straight water. It’s been difficult, but I’m getting through it. I keep a 1.5L bottle with me and am always sipping it. I leave it in my field of view and when my eyes happen across it, it’s time for a gulp! It’s working.
Another big task ahead of me is organization. I never really thought about how much work and effort it takes to organize all the supplements and food I’m needing to cram into this body on a weekly basis. I swear, the rubbermaid company is making a killing off us in the sales of plastic containers! Here’s a little picture of what I brought home on the weekend:
I’ve also had to start rearranging my refrigerator, to keep my food and meals separate from those of the rest of the house. And meal prep twice a week is nuts! I’ve started an excel spreadsheet which outlines for me exactly what I need to prepare for each day, and what I need to shop for each week. This will be a life-saver when it’s complete.
Finally, if you’re thinking that you might see me on stage, forget it. I’m not a competitor; I have no desire to get up there whatsoever. I love the friends I have in the industry and although they are a huge source of my inspiration, it’s just not my sport. ;)